Just For Fun
Men's Brand Joins Fight for Women Built Businesses!
03/08/2022
/Kat Walsh
JustWears has joined the @BuyWomenBuilt movement, which supports women-built brands and changes the shape and face of our economy. There are so many women-built companies and the fact that consumers don’t know these fantastic brands are founded by women means we are missing a trick. There simply are not enough women starting businesses in the UK, 30% behind other developed countries. That affects us all as it means we are missing out on £200 billion that more women-built businesses can contribute to our economy, future and communities.
JustWears is the brainchild of entrepreneur Yang Liu, who gave up a stable career to follow her passion of founding a startup aimed at radically transforming the sorry state of the male underwear market.
And what does a woman know about these things, we hear you ask? Well, as Yang herself says... “It’s funny how often you need an outside perspective to realise something’s up. Guys can't stop talking or thinking about their junk. Surely, they’d all have really comfy, high-quality boxers to look after these jewels they're so proud of – but they don't! Men’s underwear is long overdue for a serious upgrade, and that's what JustWears is here for!”
As a women-built brand, JustWears is breaking the mould of the entrepreneurial standard and the comfort of men’s underwear! By joining a force of women with similar goals, struggles, and dreams, it is hoped more women will be inspired to bring their ideas to fruition
“Behind every great woman... is another great woman."- Kate Hodges.
You might like these
Comfortwear
A cheeky festive gift guide
Looking to treat someone with a special package this year? Then look no further. Santa's JustWears elves are here! We have an excellent array of all kinds of gifts of every shape and size. Perfect to spoil them downstairs on Christmas Day.
Comfortwear
Why we're celebrating Colour for Black Friday
This year, we decided to use Black Friday as an opportunity to celebrate something that makes us, us. We are known worldwide for creating colourful men's underwear that brings a pop of joy to your day. We really believe that making the world a little bit more joyful has the power to make it a better place.
Comfortwear
Your Guide to Ultimate Comfort
Your guide to ultimate comfortNow, you really can have it all. Choose between The Starter Gift bundle (coming soon!), The Comfort Bundle and The Full Monty.
Comfortwear
How does your underwear affect your skin? Your eczema related questions answered
Eczema is a common skin condition that affects people of all age groups and genders, but despite it’s prevalence, treating eczema is still difficult, which makes living with eczema really tough. One area that can really make a difference is the clothes you wear - if you choose the right underwear for eczema, you can reduce irritation and itching, and prevent flare-ups.