Wellbeing
Female Founder Improving Comfort for Men's Balls
12/12/2019
/Kat Walsh
JustWears is the disruptive, direct to consumer brand that is changing the way that men think about underwear. The underwear features contemporary designs, next-gen fabrics, and attention-grabbing innovation without compromising on style or cost.
Where it all began...
The company is the brainchild of 26-year-old entrepreneur Yang Liu, who gave up her stable career to follow an idea which stemmed from her frustration with the sorry state of men’s underwear.
What does a woman know about what men need downstairs? Well as Yang says, “It’s funny how often you need an outside perspective to realize something’s up. Guys can’t stop talking or thinking about their junk. Surely, they’d all have really comfy, high-quality boxers to look after these ‘jewels’ they’re so proud of – but they don’t! Men’s underwear is long overdue for a serious upgrade.”
After interviewing more than 200 men, she felt inspired to strike out and make something better in 2017. Since then, they have sent more than 30,000 pairs to happy customers in 73 countries.
A revolutionary design
The main thing that has made JustWears stand out is their signature pouch design which separates a man’s package from his balls. By using ventilated fabrics on the underside of this area, it provides men with more space and airflow where they need it most. Their premium Micromodal Air fabric is 50% more absorbent and breathable than cotton, drying quicker and keeping the body pleasantly cool all day long.
You can see the different models of underwear, and read more about JustWears' founding story on their website just-wears.com.
You might like these
Comfortwear
A cheeky festive gift guide
Looking to treat someone with a special package this year? Then look no further. Santa's JustWears elves are here! We have an excellent array of all kinds of gifts of every shape and size. Perfect to spoil them downstairs on Christmas Day.
Comfortwear
Why we're celebrating Colour for Black Friday
This year, we decided to use Black Friday as an opportunity to celebrate something that makes us, us. We are known worldwide for creating colourful men's underwear that brings a pop of joy to your day. We really believe that making the world a little bit more joyful has the power to make it a better place.
Comfortwear
Your Guide to Ultimate Comfort
Your guide to ultimate comfortNow, you really can have it all. Choose between The Starter Gift bundle (coming soon!), The Comfort Bundle and The Full Monty.
Comfortwear
How does your underwear affect your skin? Your eczema related questions answered
Eczema is a common skin condition that affects people of all age groups and genders, but despite it’s prevalence, treating eczema is still difficult, which makes living with eczema really tough. One area that can really make a difference is the clothes you wear - if you choose the right underwear for eczema, you can reduce irritation and itching, and prevent flare-ups.