Sustainability
Every day is Earth Day at JustWears! The pants that are revolutionising sustainable fashion.
Conversations around sustainability have been becoming increasingly critical - every choice we make counts towards the future we want to create. As we celebrate Earth Day in 2024, we’re celebrating the innovations that are reshaping the future of our planet. We think, rather boldly, that we are leading one of these innovations – in the men's underwear department!
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Sustainability
A female-founders journey to launching a women's product.
Our founder, Yang Liu, tells us about the life experiences that led her to be passionate about improving the well-being of our customers and the workers and communities affected by the textile industry.
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Sustainability
The Maker of the Most Comfortable and Sustainable Men's Underwear Has Become B Corp Certified!
At JustWears, we have always been committed to making a positive impact on the world. From the very beginning our mission has been to create the most comfortable and sustainable men's underwear using our unique breathable, moisture wicking Micro Modal Air fabric. We believe that by doing so, we can help solve functional issues in our customers' everyday lives, while also doing our part to protect the planet and support workers' rights.
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Sustainability
JustWears Amongst Fastest Growing Wearable Startups
JustWears have been featured as one of London’s fastest-growing wearable startups.
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Sustainability
ESG: Purpose Led Profit
Check out our CEO Yang Liu having a fascinating discussion about purpose-led profit and how businesses who change the world focus on ESG.
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Sustainability
How Your Underwear Can Help Save the World
Over 60 percent of fabric fibres are derived from fossil fuels, according to a recent NYT article. One startup founder is working hard to change this.
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